Cebu Pacific Named Strongest Asean Airline Brand by Brand Finance

Cebu Pacific (PSE: CEB), the Philippines' leading carrier, has been officially recognized by Brand Finance as the strongest airline brand across the ASEAN region. This significant accolade underscores the airline's escalating resonance with travelers and solidifies its reputation for delivering value, reliability, and innovation within the competitive aviation landscape. The recognition highlights Cebu Pacific's consistent strategic efforts to enhance air travel accessibility while fostering robust customer trust and loyalty through continuous service improvements, digital transformation initiatives, and active community engagement.

The prestigious award stems from Brand Finance's latest comprehensive valuation study, which meticulously assesses brand strength by integrating both consumer perception and rigorous financial analysis. The study draws insights from an extensive global survey of 175,000 respondents across 41 countries, including 25,000 from the Asia Pacific region. This robust methodology measures critical brand equity drivers such as awareness, consideration, and reputation across 31 sectors, leveraging nine years of historical data to provide a holistic view of brand performance.

Cebu Pacific achieved an impressive AAA brand rating and a Brand Strength Index (BSI) score of 86.1, positioning it as a leader in key brand equity drivers within the ASEAN market. Furthermore, the airline recorded a remarkable 86% increase in its brand value, reaching US$386 million this year. This substantial growth in valuation reflects Cebu Pacific's strong market position and the tangible impact of its brand, marketing, and customer-centric initiatives, translating into enhanced resilience and significant long-term growth potential.

Since its inception in March 1996, Cebu Pacific has pioneered the "low fare, great value" strategy, successfully flying over 250 million passengers. The airline currently boasts the widest domestic network in the Philippines, serving 37 domestic and 26 international destinations spanning across Asia, Australia, and the Middle East. This strategic network, combined with its brand strength, reinforces Cebu Pacific's influential role in shaping regional air travel.