Did WestJet Executives Approve Tight Boeing 737 Seats Before Backlash?
Key Points
- 1WestJet executives, including CEO Alexis von Hoensbroech, tested the 28-inch pitch seats in November, weeks before public backlash.
- 2The new configuration on 43 Boeing 737s (21 completed) includes 12 economy rows with a 28-inch seat pitch and fixed recline.
- 3The airline defended the move, stating the high-density layout allows for cheaper fares, with more space available at a premium price.
- 4The changes, though approved by Transport Canada, were criticized by pilots and passengers for eroding brand value and potentially impacting the customer experience.
In November, WestJet executives, including CEO Alexis von Hoensbroech, tested the airline’s new high-density seating configuration. This internal test flight occurred weeks before a viral video sparked a significant WestJet passenger backlash over cramped legroom. The test was reportedly requested by union officials concerned about the reduced space.
Executive Review and Configuration Details
WestJet’s leadership acknowledged potential issues on longer flights. However, an internal bulletin noted the WestJet Boeing 737 reconfiguration was "generally acceptable" outside of extended trips. CEO von Hoensbroech stated he "personally felt OK" in the tighter seat. He noted this configuration is popular among many North American and European airlines.
"However, I understand it is subjective," von Hoensbroech told The Canadian Press. He confirmed the airline is "actively listening to this feedback."
The New Economy Seating
WestJet announced the cabin overhaul in September, planning to reconfigure 43 of its Boeing 737 jets. The goal is to add one extra row and divide the cabin into more seating tiers. So far, 21 planes feature the compressed layout.
The main point of contention is the 28-inch seat pitch in 12 of the 22 economy rows. Seat pitch measures the distance from a point on one seat to the same point on the seat in front. This pitch cuts two inches of room compared to the 29- or 30-inch pitch on other carriers. These seats also feature a fixed recline design, eliminating the option to tilt back.
WestJet stressed that this airline cabin density increase allows for cheaper fares. More spacious seating, like the 36 "Extended Comfort" seats with 34-inch pitch, comes at a premium price.
Industry Impact and Safety Concerns
The move aligns with the ultra-low-cost carrier model (ULCC) trend. This model prioritizes low base fares by maximizing aircraft seating capacity. However, the change has drawn criticism from both passengers and union representatives.
Pilots from the Air Line Pilots Association (ALPA) voiced concerns. They believe the economy class seating changes "erode the guest experience" and devalue the WestJet brand. Union representatives also warned that the cramped cabin could curtail safety. This is especially true in the event of an emergency evacuation.
- Regulatory Compliance: WestJet confirmed the reconfiguration underwent an extensive safety and certification process. All modifications met Transport Canada approval and the airline's own safety standards.
- Market Position: No other large Canadian airline currently offers seats with a 28-inch pitch.
This situation highlights the challenge of balancing affordable air travel with passenger comfort. The International Air Transport Association (IATA) promotes global standards. However, seat pitch remains a decision for individual airlines. For more commercial aviation news and industry updates, visit flying.flights.
WestJet has temporarily paused the rollout of the controversial seats. This pause is to support operations during the peak winter travel season. They plan to resume the reconfiguring process in the spring.
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