Low-cost carrier AirAsia X plans new long-haul European routes, CEO says

AirAsia X is poised to expand its European network with the introduction of new long-haul routes in the next year. CEO Benyamin Ismail revealed the airline's strategic plans, building on the recent launch of direct flights between Kuala Lumpur and Istanbul. This route signifies AirAsia X's return to the European market after undergoing corporate restructuring due to the COVID-19 pandemic. The airline currently operates four weekly flights on the Kuala Lumpur-Istanbul route, providing over 150,000 seats annually, with ambitions to increase frequency to daily flights.

AirAsia X aims to leverage Istanbul as a hub to connect Asia with various European cities. The expansion strategy involves introducing additional long-haul routes to Europe, extending the airline's reach beyond its traditional Asian markets. The CEO indicated plans to add at least one or two European cities to its network each year. While specific destinations remain undisclosed, the airline's focus on long-haul, low-cost travel suggests a strategic approach to capturing price-sensitive leisure and business travelers.

The move to expand into Europe reflects AirAsia X's confidence in the recovery of international air travel and its ability to compete in the long-haul, low-cost segment. The airline's restructuring efforts appear to have positioned it for renewed growth, with a focus on strategic route planning and cost efficiency. The expansion into Europe will likely involve careful consideration of market demand, airport infrastructure, and regulatory approvals. AirAsia X's success in this venture hinges on its ability to maintain competitive fares while delivering a satisfactory passenger experience on long-haul flights.