Business

Lufthansa CEO Jens Ritter Targets Core Brand Profitability Boost by 2026

2 min readCm Guest Columnist
Lufthansa CEO Jens Ritter Targets Core Brand Profitability Boost by 2026
Lufthansa Airlines CEO Jens Ritter announced plans to significantly boost the core brand's profitability by 2026, following a return to profit this year.

Key Points

  • 1Lufthansa Airlines CEO Jens Ritter aims for significantly increased core brand profitability by 2026, following a projected return to profit this year.
  • 2The airline is on track to meet all cost-cutting and service program targets for the current year, setting the foundation for future growth.
  • 3Operational stability improvements, renegotiated staff agreements, and flexible staffing will enable more productive deployment from 2026.
  • 4Fleet renewal with new Boeing 787 and Airbus A350 jets, alongside enhanced catering from 2026, will boost revenue and customer experience.

Lufthansa Airlines CEO Jens Ritter confirmed the carrier's ambitious goal to significantly increase profitability at its core brand by 2026. This follows an anticipated return to the black in the current year, with the airline on track to meet all targets set within its cost-cutting and service program, which extends until 2028. The main Lufthansa brand has historically been labeled the group's "problem child," a perception the ongoing turnaround plan aims to overcome by centralizing operations and reducing costs across its multi-hub network.

Key to achieving these financial objectives are improvements in operational stability, which have already led to reduced compensation costs from flight cancellations and delays. Ritter emphasized that the coming year will prioritize profitability and productivity. New company agreements with ground, cockpit, and cabin staff have been renegotiated, enabling more productive personnel deployment starting in 2026. The airline is also implementing more flexible staffing regulations and evaluating the possibility of reducing its reserve aircraft fleet to deploy more active planes.

Further revenue generation is expected from the ongoing fleet modernization program. New long-haul jets, including the Boeing 787 and Airbus A350, are being equipped with enhanced seating. Additionally, catering services across all booking classes on long-haul routes are slated for improvement from 2026, aiming to boost customer satisfaction and premium offerings.

Topics

#Lufthansa Airlines#Aviation Business#Airline Profitability#Jens Ritter#Germany

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