Virgin Atlantic Launches AI Concierge for Enhanced Travel Planning and Booking

Virgin Atlantic has completed the full rollout of its innovative Virgin Atlantic Concierge across both its airline and holidays websites. This intelligent, always-on travel companion, powered by OpenAI and built in partnership with Tomoro, aims to redefine how journeys are planned and booked for every guest. The digital Concierge integrates Virgin Atlantic's brand personality with cutting-edge AI. It listens, understands, and curates tailored recommendations in real-time for flights and holidays, allowing guests to plan and book through natural conversation via tap, type, or talk. Utilizing multi-modal AI technology, it learns traveler preferences to suggest optimal options and offers hands-free assistance. Beyond comprehensive trip planning, the Concierge also provides support for Flying Club queries and general customer assistance, ensuring a seamless and personalized digital experience. This launch precedes the airline's new mobile app, set for introduction in 2026, which will further integrate airline and holiday journeys into one intuitive platform. Siobhan Fitzpatrick, Chief Experience Officer at Virgin Atlantic, stated that the Concierge reimagines guest interaction by offering intuitive care for planning flights and holidays. She emphasized the airline's commitment to delivering "brilliantly different experiences" and evolving into a leader in premium travel, blending human warmth with technological power to make every journey effortless and personal.