Super Bowl Ad

2 aviation articles tagged “Super Bowl Ad”

Did Southwest Airlines Just End the Boarding Scramble with Assigned Seating?

Southwest Airlines debuted its "Boarding Royale" Super Bowl ad to promote the new assigned seating policy, a major operational shift from its 55-year open seating tradition.

Feb 9, 20263 min
Southwest AirlinesAssigned SeatingAirline MarketingCommercial AviationSuper Bowl Ad
Did Southwest Airlines Just End the Boarding Scramble with Assigned Seating?
AIRLINES

Southwest Airlines Mocks Its Old Boarding Chaos in New Super Bowl Ad

Southwest Airlines will debut its 'Boarding Royale' Super Bowl ad, using self-aware humor to celebrate the end of its chaotic open seating policy and the launch of assigned seating.

Feb 5, 20263 min
Southwest AirlinesAssigned SeatingSuper Bowl AdAirline MarketingCustomer Experience
Southwest Airlines Mocks Its Old Boarding Chaos in New Super Bowl Ad
AIRLINES
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