EasyJet's Luxury Holiday Arm Lands £97,000 Booking, Redefining Low-Cost Carrier Strategy

The easyJet Holidays Luxury Collection is a major success. This new premium offering is redefining the low-cost carrier strategy. The luxury arm recently secured a single booking worth £97,000. This was for a group of 13 travelers. The average booking for this collection is £3,000. This is nearly four times the standard package price of £800.

Strategic Growth and Market Impact

EasyJet Holidays, launched in 2019, is a fast-growing business unit. It has already captured about 10% of the UK package holiday market. The division grew to 3.1 million customers in the 2025 financial year. This represents a 20% increase year-on-year. The holidays division delivered £250 million in pre-tax profit in 2025. This achievement met its medium-term target early. This strong performance highlights the shift in aviation market trends.

CEO Garry Wilson noted the easyJet Holidays Luxury Collection is "really resonating with customers." He said customers are getting "really good value in the best hotels." The strategy is to combine low-cost flights with five-star holidays. This move helps the airline tap into a new, higher-spending audience.

The Premium Customer Experience

The Luxury Collection launched in October 2025. It offers a curated selection of over 70 five-star hotels. All hotels have a minimum 4.5-star rating on major review sites. The package includes several premium private transfers and airport perks.

• 26kg luggage allowance and dedicated bag drop.
• Fast-track security and speedy boarding.
• Pre-selected seating for a smoother flight.
• Premium private transfers from the airport to the hotel.

This offering addresses a key customer behavior. Many travelers already book an easyJet flight and a luxury hotel separately. The new package provides a seamless, high-end experience. The low-cost carrier strategy now includes significant airline ancillary revenue from these high-value sales.

Industry Context and Future Plans

This move by easyJet is part of a wider industry trend. Other budget airline premium travel offerings are emerging. The travel market is currently split. High-income travelers seek premium experiences. Meanwhile, other travelers remain focused on low airfares. EasyJet's hybrid model successfully serves both segments. The Luxury Collection is currently available to UK customers. The company plans to roll out the offering to Europe next year. This expansion will further boost the division's growth.

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