Emirates Skywards Members Unlock 75+ Jet2.com Destinations With New Flight Rewards

Emirates Skywards, the frequent flyer programme of Emirates and flydubai, has announced a new partnership. This strategic move is with UK-based leisure carrier Jet2.com.

The agreement allows Skywards members to redeem their accumulated Miles for flights on Jet2.com. This instantly opens access to more than 75 leisure destinations across the UK airline’s network. The partnership was made effective in January 2026.

New Redemption Options

This collaboration offers a direct conversion of long-haul premium travel miles into short-haul leisure rewards. Skywards members can now use Miles for flights to popular spots. These include destinations in Europe, the Mediterranean, North Africa, and the Canary Islands.

Redemption levels are set to begin from 8,000 Skywards Miles. This initial price point includes all applicable fees and charges. The exact Miles required will vary based on the route and demand.

Crucially, members can also redeem Miles for ancillary services. These include extra baggage allowance, preferred seat selection, and in-flight meals on Jet2.com services. This allows for a fully Miles-covered holiday start.

Expanding UK Market Reach

The United Kingdom is a key market for Emirates Skywards. It is the loyalty programme’s largest single membership market globally. The partnership aims to provide millions of UK members with more reward opportunities.

Jet2.com is the UK’s third-largest airline by passenger numbers. The carrier operates from 14 airport bases across the UK. Its network is highly focused on popular holiday routes.

This reach will expand further in March 2026. Jet2.com is adding London Gatwick (LGW) to its list of UK operating bases. This offers even greater access for Skywards members in the busy London area.

Industry Implications and Strategic Value

This partnership is a significant development in the airline loyalty program expansion trend. It links a major global carrier’s loyalty program with a leading regional leisure airline. This model provides tangible value to both parties.

For Emirates Skywards, it enhances the utility of Miles. This is especially true for members who earn Miles on long-haul flights. They can now use them for frequent, short-haul leisure trips. This improves customer retention and loyalty program value.

For Jet2.com, the agreement is a powerful customer acquisition tool. It provides a new channel to attract Emirates Skywards members. These members are often high-value travelers. Doug Turner, General Manager at Jet2.com, noted the partnership is a great way to attract new customers.

• Key Benefits for Members: Redemption starts low at 8,000 Miles, covering flights and ancillaries.
• Geographic Focus: The partnership targets the high-demand UK leisure travel market.
• Strategic Alignment: It converts long-haul premium miles into accessible short-haul rewards.

This move highlights the growing importance of non-alliance partnerships. Airlines are seeking new ways to offer value. They are looking beyond traditional global alliances to expand their footprint. This focus is on specific, high-value regional markets like the UK.

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