JustFly and Frontier Airlines Partner to Boost Ultra-Low-Cost Flight Bookings
Key Points
- 1Integrate Frontier Airlines inventory directly into the JustFly OTA platform via a new commercial partnership.
- 2Expand Frontier’s distribution reach, targeting increased passenger load factors among budget-conscious leisure travelers.
- 3Streamline the booking experience for consumers seeking ultra-low-cost carrier (ULCC) flight options across North America.
JustFly, a prominent North American online travel agency (OTA), announced a strategic partnership with Frontier Airlines, significantly expanding the distribution channels for the ultra-low-cost carrier (ULCC). The collaboration aims to provide consumers with more affordable flight options and a highly streamlined booking experience. This deal connects JustFly directly to Frontier's inventory, ensuring real-time pricing and availability data for customers booking through the OTA platform.
This distribution agreement is crucial for Frontier Airlines as it seeks to maximize load factors and reach a broader segment of the leisure travel market, particularly those who prefer booking through third-party platforms. For JustFly, integrating Frontier's extensive domestic and international network strengthens its competitive position among OTAs by offering robust ULCC choices, a segment increasingly prioritized by budget-conscious travelers. The partnership is effective immediately, enhancing the visibility of Frontier’s flight schedules across JustFly’s platforms.
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