Norwegian to resume Copenhagen-Tel Aviv route in April

Norwegian Air, the prominent low-cost carrier, announced its strategic decision to resume direct flights between Copenhagen, Denmark, and Tel Aviv, Israel, starting in April. This re-established service will initially operate twice weekly, connecting Denmark's capital with Ben-Gurion Airport, a key gateway to the Middle East. The move signals Norwegian's confidence in the route's viability and a response to evolving market dynamics.

The resumption of the Copenhagen-Tel Aviv route comes after a period of suspension, reflecting a careful assessment of passenger demand and operational feasibility. As a low-cost airline, Norwegian typically targets routes with strong leisure and VFR (Visiting Friends and Relatives) traffic, and the reintroduction of this service suggests a perceived stabilization or growth in these segments for the Israeli market. This decision positions Norwegian to capitalize on renewed travel interest between Scandinavia and the Levant region.

Industry observers will closely monitor the route's performance, particularly regarding load factors and potential frequency increases. The initial twice-weekly schedule provides a cautious re-entry, allowing Norwegian to gauge demand before committing to further expansion. This strategic re-engagement underscores the airline's commitment to its network development and its adaptability in navigating international travel markets.