OPINION Lotz: Subsidized airline seats alone will not rescue tourism

Guam's tourism industry faces challenges beyond simply increasing airline seat capacity through subsidies, according to a recent opinion piece. The author contends that the Guam Visitors Bureau (GVB)'s focus on subsidized airline seats, while allocating $10 million to the program, overlooks critical issues such as tourist safety, the island's attractiveness, and the provision of unique experiences. The suspension of Jeju Air's service to Guam further complicates the situation. The author suggests that the GVB should shift its focus from Tumon and actively listen to community ideas for improving tourism.