Southwest Airlines responds to passenger backlash over its new assigned seating.
Aviation News Editor & Industry Analyst delivering clear coverage for a worldwide audience.
Southwest Airlines is adjusting its new boarding process after passengers and A-list members reported issues with assigned seating and bin space.
Key Takeaways
- •Southwest Airlines ended its open seating policy on January 27, 2026.
- •A-list Preferred members report being moved to later boarding groups.
- •Passengers are complaining about restricted overhead bin space and seat switching.
- •Management is implementing early operational adjustments to reduce passenger friction.
Southwest Airlines faces a rocky start. The carrier recently ended open seating. This change began on January 27.
Now, many customers are very unhappy. They are sharing frustrations online today.
Social media has many angry posts. Passengers report lack of bin space. They cannot switch their assigned seats.
This happens even on empty flights. Loyal flyers feel the most frustrated.
Current Boarding Challenges
A-list Preferred members are speaking out. They usually board in early groups. Now, some board much later now.
This leads to less overhead storage. Many must check bags at gate.
The new boarding process causes delays. Many flyers find the rules confusing.
Gate agents struggle with the crowds. Wait times at gates are increasing. This affects on-time departure rates daily.
Carry-on bags are a major issue. Bins fill up before group four. Later groups must check their luggage.
Impact on Elite Status
CEO Bob Jordan led this shift. Surveys showed people wanted assigned seats. The airline wants to match rivals.
American Airlines uses this seating model. The change followed pressure from investors.
Elliott Investment Management pushed for changes. They wanted better financial results soon.
Southwest dominates Dallas Love Field Airport. It is trying to modernize operations. But the rollout is proving difficult.
Elite members expect premium perks always. Priority boarding is a top benefit. The new system changes their priority.
Some feel their loyalty is ignored. They might choose other airlines soon.
Operational Adjustments
Spokesperson Chris Perry addressed the issues. He says the airline is listening. They watch real-world passenger behavior now.
The carrier makes early adjustments today. These changes aim to reduce friction. Employees help on social media sites.
They are reviewing every customer concern. The airline hopes to fix bugs. Smooth operations are the main goal.
The FAA monitors airline boarding safety. Efficient boarding helps keep planes safe. It also helps planes leave on time.
Southwest aims for high efficiency ratings. They must fix these early issues. Passengers wait for much better results.
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Written by Ujjwal Sukhwani
Aviation News Editor & Industry Analyst delivering clear coverage for a worldwide audience. Covers flight operations, safety regulations, and market trends with expert analysis.
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