Assigned Seating

9 aviation articles tagged “Assigned Seating”

Southwest Airlines Faces Backlash Over New Assigned Seating Policy

Southwest Airlines faces customer backlash after ending its iconic open seating policy on Jan. 27, a strategic shift aimed at attracting new flyers.

Feb 22, 20264 min
Southwest AirlinesAssigned SeatingAirline OperationsCustomer ExperienceLCC
Southwest Airlines Faces Backlash Over New Assigned Seating Policy
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Southwest Airlines responds to passenger backlash over its new assigned seating.

Southwest Airlines is adjusting its new boarding process after passengers and A-list members reported issues with assigned seating and bin space.

Feb 11, 20262 min
Southwest AirlinesAssigned SeatingAviation NewsPassenger ExperienceBob Jordan
Southwest Airlines responds to passenger backlash over its new assigned seating.
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Did Southwest Airlines Just End the Boarding Scramble with Assigned Seating?

Southwest Airlines debuted its "Boarding Royale" Super Bowl ad to promote the new assigned seating policy, a major operational shift from its 55-year open seating tradition.

Feb 9, 20263 min
Southwest AirlinesAssigned SeatingAirline MarketingCommercial AviationSuper Bowl Ad
Did Southwest Airlines Just End the Boarding Scramble with Assigned Seating?
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Southwest Airlines Mocks Its Old Boarding Chaos in New Super Bowl Ad

Southwest Airlines will debut its 'Boarding Royale' Super Bowl ad, using self-aware humor to celebrate the end of its chaotic open seating policy and the launch of assigned seating.

Feb 5, 20263 min
Southwest AirlinesAssigned SeatingSuper Bowl AdAirline MarketingCustomer Experience
Southwest Airlines Mocks Its Old Boarding Chaos in New Super Bowl Ad
AIRLINES

Can Southwest Airlines' Assigned Seating Boost Profit While Keeping Loyal Fliers?

Southwest Airlines ended its 54-year open seating policy for assigned seats, a major shift projected to boost 2026 unit revenue by at least 9.5%.

Feb 2, 20263 min
Aviation NewsSouthwest AirlinesAssigned SeatingLUVAncillary Revenue
Can Southwest Airlines' Assigned Seating Boost Profit While Keeping Loyal Fliers?
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The End of an Era: How Southwest Airlines' Assigned Seats Change Dallas Love Field Flying

Southwest Airlines officially ended its 50-year open seating policy on January 27, 2026, launching assigned seats and a new boarding process that drew mixed passenger reactions at Dallas Love Field.

Jan 28, 20264 min
Southwest AirlinesAssigned SeatingAirline OperationsDallas Love FieldPassenger Experience
The End of an Era: How Southwest Airlines' Assigned Seats Change Dallas Love Field Flying
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How will Southwest Airlines' new assigned seating change your travel experience?

Southwest Airlines is changing its open seating model to assigned seats based on fare class and loyalty, while also updating its extra room policy.

Jan 27, 20263 min
Southwest AirlinesAssigned SeatingAviation PolicyCustomer of SizeAirline Revenue
How will Southwest Airlines' new assigned seating change your travel experience?
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Southwest Airlines Ditches Open Seating, Implements Stricter Plus-Size Rules

Southwest Airlines ends its open-seating policy for assigned seats; plus-size passengers must now pre-purchase extra tickets for guaranteed space.

Jan 27, 20263 min
Southwest AirlinesAssigned SeatingAncillary RevenueCustomer of Size PolicyAirline Policy Change
Southwest Airlines Ditches Open Seating, Implements Stricter Plus-Size Rules
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Southwest Airlines Ends Open Seating Model, Begins Assigned Seats After 50 Years.

Southwest Airlines has officially switched to an assigned seating model on all flights, ending its 50-year open seating policy following an activist takeover.

Jan 27, 20263 min
Southwest AirlinesAssigned SeatingAirline StrategyCustomer ExperienceAncillary Revenue
Southwest Airlines Ends Open Seating Model, Begins Assigned Seats After 50 Years.
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